Please note that we have changed the menu structure.To simplify navigation, your elopage account is now structured slightly differently. But the functions remain the same. We will adjust the help section and renew the screenshots. If you have any questions, our support will be happy to help.
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The affiliate glossary

Neda Najjari
Neda Najjari
  • Updated

Affiliate program and participants

Seller: The user who sells his products or offers them for purchase via elopage.

Publisher: The publisher offers its reach through advertising space and usually has a website, blog or other channels with x-number of visitors. Publishers, in the sense of affiliate marketing, forward visitors and are remunerated through different business models (e.g. per click, advertisements or lump sums for advertorials). Classic publishers are newspapers, blogs, communities, portals or profiles in social networks.

Affiliate program: The affiliate program is the offer (or also action or campaign) that the seller can create via the elopage menu. The seller can invite publishers to the partner program. The basic conditions must be determined in the partner program. This includes the commission and the cookie duration.

Invitations: In order to add a publisher to his partner program, the seller must explicitly invite the publisher by email using a form in the elopage menu. The publisher will then receive an invitation to the email address entered by the seller. In order to receive an invitation, the publisher does not have to be registered on elopage. However, he has to register once as soon as he accepts the invitation and the terms. If he is already registered as a publisher with elopage and receives a new invitation, he must log in to accept the invitation. In any case, the publisher also has the option of not accepting the invitation or of ignoring it.

Advertising Materials

Links & badges: Links & badges are technical and creative means of directing visitors from the publisher to the seller side. The publisher is given the option to use links & badges and can integrate them on his side, so that when visitors click, they are redirected.

  • Links are URLs with the following components: deep link to the seller's product or profile and the tracking link.
  • Badges / buttons are, however, creative means that also contain the tracking links and can be integrated in their own page / blog based on HTML codes.

Tracking link: The tracking link allows the correct tracking of the sales and replaces the cookie storage with a click, so that ultimately the sales can be parametrically assigned to the publisher or the seller. The tracking link must be incorporated as a link in buttons, images or text by the publisher so that it can be correctly assigned. The elopage Affiliate System recognizes these links and can thus

a) store cookies and

b) guarantee the calculation and allocation of commissions.

(username: name of the seller; productname: name of product; pid=19: Publisher ID)

Publisher ID (pid): The publisher receives a custom and unique ID so that it can be clearly identified within the elopage system. This ID is used, among other things, within the tracking link. Program ID (prid): ID of the affiliate program. Since a publisher can participate in several affiliate programs of a publisher, each program has an ID. In addition to the PID, this is included in the affiliate link.


Cookies: Using cookies that are generated when you click on the Tracking-Links+Deeplinks, elopage saves the publishers and advertiser assignment in the browser. In this way, when the user makes a purchase, it can then be precisely tracked to which publisher and advertiser the sale belongs.

Cookie lifetime: This is about the duration of the validity of the cookie. The cookie runtime is determined in days. Once the cookie term ends, the cookie dies and no commissions are paid for sales beyond the cookie term. All sales that occur during the cookie term are to be assigned to the publisher. The duration of the cookie is extended with each new click that the same visitor makes from the publisher's page.

Last cookie wins: If at least two different publishers advertise a product and both reach the same end customer and forward them to the seller's elopage, then the one who generated the last click receives the award.

Publisher statistics

Clicks: Clicks in this case refer to those redirects that arise from the external publisher side to the elopage seller side.

Views: Views are insertions or impressions caused by visitors to the publisher.

Conversion Rate: This rate indicates the effectiveness of the campaign and is calculated as follows:

           (Number of successful sales by publishers / number of generated clicks) x 100

eCPC (effective CPC): Indicates the costs per generated click by the publisher. For the seller, this is an indicator of the total cost per click. It is calculated as follows:

(accrued commission + elopage fees) / Number of clicks

Sales: The turnover generated by the publisher's visitors. Gross sales are displayed.

The publisher commission

Bonus: In a multilevel marketing program, the seller can define a bonus for level 1 publishers.

Payouts: The publisher receives a cashout to his deposited bank account at regular intervals. Payouts are made from EUR 10 and run on the 15th of the month for all purchases made in the previous month.

Lifetime commission: If lifetime commission is activated in an affiliate program, the 1st publisher receives the buyer's lifelong commission regardless of which publisher link is used for the next sales or whether a publisher is named in an invoice.  

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