After purchasing a product, your customer will receive a confirmation email containing further information, e.g. the download link or the option to create a password for your online course.
In your elopage account, you can either use our standard email or design your own individual email which showcases your unique branding, individualizing the communication you have with your customers.
Here are a few tips for your order confirmation email.
Overview of this article
- Step 1: Activate the configuration area for the order confirmation email
- Step 2: Customize your email
- Details on individual points
- Step 3: Send a test email
Step 1: Activate the configuration area for the purchase confirmation email
- Go to your product and click on "Edit".
- Click on "Delivery".
- Click on "confirmation email".
- Click on "Create your own email".
Step 2: Customize your email
You can
- enter the subject line and email in German or English
- enter the text including variables and buttons in the content and
- send yourself a test email.
We have already provided you with a sample text in the text area. This already contains placeholders for the display of
- dynamic content such as first name or product name etc. or
- a button for further actions.
Important:
For online courses, congresses or member areas, you should make it as easy as possible for your customers to find the login page for their course.
It is best to include the login page for your course in the order confirmation email and to ask that the customer saves it as a bookmark.
Or create a navigation point on your website such as "Course login" which is linked to your login page.
Here we have prepared a few tips for the order confirmation email for you.
Details on individual points
1. Language
If a customer purchases a product from a seller who uses an English homepage or one who has switched their account to English, the email will automatically be sent out in English. If you do not enter an English text, the standard email will be sent in English.
2. Parameters for your order confirmation emails
You can use the following parameters in the text to address your customers or to store the data that is essential for their purchase:
- %{first_name} - First name
- %{last_name} - Last name
- %{product_name} - Product name
- %{amount} - Amount
- %{recurring_type} - One-time payment, subscription, payment in installments
If the product only has a payment plan for a subscription and you have set a minimum term there, you can inform the customer about this via the following parameters in the order confirmation email.
Please only use the relevant parameters. If you have only entered the minimum term , but no extension for the payment plan, only use the parameters for the minimum term.
Minimum term
-
Minimum terms %{minimum_terms_duration}
-
End of the minimum term %{minimum_terms_end_date}
Extension of the minimum term
-
Extension Period %{minimum_terms_extension_duration}
-
End of the next renewal period %{minimum_terms_extension_end_date}
Example text:
The subscription has a minimum term of %{minimum_terms_duration} which means that you can terminate the subscription at the earliest with effect from %{minimum_terms_end_date} via your payment management link. The subscription continues without cancellation for %{minimum_terms_extension_duration}. The next termination date after the minimum term has expired is %{minimum_terms_extension_end_date}.
3. Buttons
You can also use three different buttons.
You can also customize all three buttons with HTML to fit your design. You can change:
- the text
- the color
- the size
- etc.
To insert the code, click on the "symbol" in the editor < /> to switch on the HTML mode.
You can then paste the code there. Copy the code below from <a href to </a> to the clipboard and paste it into the HTML section of the order confirmation email.
- NEXT
This button should always be included.
When your customer purchases your course, they arrive at the login page or the page where they create their password.
If they purchase another product, they will automatically be forwarded to the elopage thank you page (see below).
%{next_page_link}
HTML code: <a href='%{next_page_link}' style='border-radius: 3px; width: 140px; height: 40px; background-color: #ffb900; font-weight:bold; letter-spacing:normal; line-height:40px; text-align:center; text-decoration:none; color:#ffffff; display:inline-block' target='_blank'>NEXT</a> - elopage thank you page
This button leads to the elopage thank you page. Here the customer can find their invoice and download the product (eTicket, voucher, download product).
% {success_page_link}
HTML code: <a href='%{success_page_link}' style='border-radius: 3px; width: 140px; height: 40px; background-color: #ffb900; font-weight:bold; letter-spacing:normal; line-height:40px; text-align:center; text-decoration:none; color:#ffffff; display:inline-block' target='_blank'>CLICK HERE</a> - Payment management page for the customer
Every customer has their own payment page, which is particularly important for subscriptions, installments and for purchases on account.
On this page the customer can
- trigger and pay the next installment
- view all installments and dates
- change the payment method
- end their subscription.
Via the parameter %{payment_manage_url} you can attach this link directly to the order confirmation email.
This is particularly important if you have made the following settings in the payment plan
- test period
- fixed due date
- payment intervals of less than 8 days. and the next payment is due in less than 8 days, because we will send the payment reminder 7 days before the due date.
But even for customers who use PayPal, it can be important that they have the link to this page right from the start.
Tip!
Build the parameter either as a link or in a button. Otherwise it is only displayed as text. - Your own thank you page
If you have saved your own thank you page in the product to which the customer will be forwarded to after payment, you can also add a button to call it up in the email.
If a customer has bought in advance, they can also use this button to get to your own thank you page stored in the product. If the payment is unsuccessful when purchasing a product or service, they will be redirected to the page with the payment information and not to your thank you page.
% {redirection_link}
HTML code:
<a href='%{redirection_link}' style='border-radius: 3px; width: 140px; height: 40px; background-color: #ffb900; font-weight:bold; letter-spacing:normal; line-height:40px; text-align:center; text-decoration:none; color:#ffffff; display:inline-block' target='_blank'>CLICK HERE</a> - License code for product codes / keys
If you are using the product codes / keys, the code for your customer is delivered via the elopage thank you page and also in the standard order confirmation email.
If you use an individual order confirmation email, then store the following parameters there if the code should also be displayed in the email. If the product can be purchased multiple times, all codes are displayed there, separated by commas, according to the number of purchased items.
%{license_keys}
Example for the result: Your code: QPPBJ-ZMWJB-KTDCN-JTG0U, OH6CZ-NZNRO-F3UJI-PZZCM, WTA4L-TATXP-1DQL1-OWABG
4. Special parameters for the automatic onboarding of buyers as publishers for your affiliate program
If you have activated a partner program for this product and the automatic onboarding of the buyer as a publisher then you should include the following parameters in the order confirmation email so that your new publisher can get started immediately.
Important: Please only use the parameters if you have configured the appropriate settings for the product. Otherwise the tracking links will not work.
You can use the following parameters to add the URL to the following pages.
- Tracking link to the product page with the publisher ID and program ID
%{tracking_link_product} - Link to the password creation or login page
%{confirmation_url}
This brings the publisher either to the password creation page (e.g. as a new customer who buys a product that is not an online course) or to the login page (if they are using your buyer account or another account with this email address, they already have a password).
Here it makes sense to generate a button using the following HTML code:
HTML code:
<a href=“%{confirmation_url}” style=“border-radius: 3px; width: 140px; height: 40px; background-color: #ffb900; font-weight:bold; letter-spacing:normal; line-height:40px; text-align:center; text-decoration:none; color:#ffffff; display:inline-block;” target=“_blank”>Passwort anlegen / einloggen</a>
Step 3: Send a test email
You will be sent a test email. You can use it to check the formatting of your email.
Note: The price in the test email will always be 10 euros. The correct price will be displayed once you purchase the product.