When you create coupon codes, you have many options to customize them to your needs. In addition to the unit of measurement and value, you can also set a maximum number of items and a limit.
Unit of measurement and value
The unit of measurement and the value are relatively self explanatory. Select whether the discount should be calculated in euros or percent and how high the respective value is, e.g. 50 euros or 50%.
Maximum number of items
Here you determine how many purchases (transfers) the coupon code can be used for.
This allows you to finetune within a purchase for products that allow the customer to buy several products and numbers of items in one go, as is the case with tickets.
Example: If you enter a value of 100% here and specify that the code can be used three times per purchase, the customer will receive three free of charge tickets per purchase process (transfer). If they buy five tickets, they must pay for two of them, and the other three will be free of charge (a 100% discount).
With the limit, you determine how often the coupon code can be used in total, i.e. how often it can be used for purchases (one transfer = one purchase).
Using the maximum number of items and the limit
With the maximum number of items and the limit, you can implement several use cases.
We will look at a few of them here.
Buy one ticket, get one free
If you want to do a "buy one, get one free" promotion, you can do this using our coupon codes.
Important: The maximum number of items limitation applies per ticket, not per date!
Generate the coupon code as follows:
- Create the coupon code.
- Choose the unit of measurement and the value (the price in euros or simply 100%).
- Enter "1" as the maximum number of items.
- Under "Limit", select how many times the code can be used, e.g. 15 times.
If the customer buys two of a ticket, they will be charged for one, and the other will be free of charge.
Two tickets, each with two dates
You create a coupon code:
- With "2" as the maximum number of items
- With a limit of e.g. 100
- The event has two tickets, each with two dates, e.g.:
- Berlin ticket on Saturday and Monday
- Hamburg ticket on Sunday and Tuesday
When purchasing, the customer can now buy:
- For ticket no. 1, two items per date (e.g. Saturday) or
- One item for each date (Saturday + Monday)
- For ticket no. 2, two items per date (e.g. Sunday) or
- One item for each date (Sunday + Tuesday).
So they would have four tickets. Since the limitation of the number of items applies per ticket and not per date, they can use the code with a limit of two items for each ticket.
If, for one of the tickets, they buy:
- Three items per date or
- Two items for one date and one item for the other date
they must pay for one of the tickets and dates.
Limiting the maximum number of items to one ticket
If you do not want the maximum number of items to be reapplied to each ticket, you can limit a coupon code to a specific ticket. If you have two tickets (e.g. one for Hamburg and one for Berlin), you can create two coupon codes. The customer then uses the code for the city for which they want to book.
To do this, select the following:
- "Product selection".
- Select the "product and event".
- Select which ticket the coupon code should apply for.
For example, if you have created the following coupon code:
- Maximum number of items = 2
- Value = 100%
The customer can now have two VIP tickets free of charge.
If they buy a third VIP ticket or another ticket for this event (for example from a different ticket class or in a different city), the full price is charged.
Applying the maximum number of items to bundles
With coupon codes, you can set whether they can only be applied to the main product or also to bundles. If you want to work with the maximum number of items with bundles, this is also an option that you can set.
Create the bundle for which you want to create the coupon code:
- Create the bundle for the special ticket and define a ticket in the bundle
Now create the coupon code:
- Limit your coupon code (e.g. to 100) or leave the field blank.
- Set the maximum number of items, e.g. 2.
- Specify that the coupon code applies to 100%.
- Limit the coupon code to a single product.
- Specify the event and the ticket for which the coupon code should apply.
Important: Do not forget to enable the coupon code for bundles!
If the customer buys the bundle three times in order to receive three tickets, they must pay for one bundle. The other two bundles (tickets) are free of charge because the coupon code for the bundle can be applied twice.
Important: When setting up your coupon codes, please note that "Apply to bundle" applies to the templates and bundles regardless of whether they are displayed on your checkout page or in your funnel. If you create a coupon code for this event and then integrate the bundle into your funnel, the coupon code will be automatically applied to the corresponding bundles in the funnel (until the limit is reached).