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Newsletter opt-in on the checkout page

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As you can read in the article "Creating custom fields for the checkout page," under Templates and then "Custom fields", you have the possibility of adding your own custom fields to your checkout page.

Among other things, you can also create the "Newsletter" field to offer an opt-in for your newsletter,  right where you sell your products.

You can find out how to create the custom field in the article linked above.

Video:

Setting up the newsletter opt-in on the checkout page

If you choose the newsletter as a custom field, it is not enough to just set up the custom field yourself. We pass on the data that is needed, but you also have to intercept it somewhere in the background.

Provide which integration you are using and, the destination with the integrations, except for Zapier. Please ensure that you save a different destination (e.g. list) here than in the app itself, otherwise we will send all customers to the same destination (due to the purchase and due to the activated checkbox) and you cannot see who has clicked the checkbox and who has not.

At Zapier we provide you with the parameters with which you can recognize whether the checkbox has been activated or not.

At elopage we offer five direct integrations for this:

  • Zapier
  • Active Campaign
  • KlickTipp
  • Get Response
  • MailChimp

Please note: You can activate and setup all of the apps listed below under "Apps" and then "Integrations".

Zapier

In order for the integration with Zapier to work, you have to set up the trigger "New Email Opt-In" on Zapier beforehand. The custom field Newsletter sends the following data to Zapier:

  • The text
  • The customer's response (yes for clicked, no for not clicked)
  • The text ID (the ID for exactly this newsletter field)

Active Campaign

To be able to use this integration, you must first activate and set up the Active Campaign app at elopage. You can then create the newsletter opt-in. Select a list to which your customer should be moved upon opt-in. Optionally, you can also select a tag that the customer will receive.

If the customer now activates the checkbox, he will be entered in the corresponding list in Active Campaign with the tag stored here.

KlickTipp

For KlickTipp, too, you first have to activate the app in order to be able to use it. Then create the custom field and enter the API key. 

After the purchase, the customer's data will be sent to KlickTipp.

Get Response

To use a newsletter opt-in for Get Response, book and activate the Get Response app in elopage. When you create the opt-in, select the campaign and, optionally, also the tag to which the customer should be assigned. After the purchase, the customer's data will be sent to Get Response with the tag stored here.

MailChimp

Here, too, MailChimp must first be activated and set up in the integrations. When creating the opt-in, select the list in which the customer should be entered if they agree to the opt-in. After the purchase, the data is sent to MailChimp and the customer is entered.

Important! The double opt-in

In Germany, it is a legal requirement that you can only register customers to your newsletter list via a double opt-in.

The simple opt-in is the point at which the customer enters his email address and clicks on "Agree", i.e. ticks the box. He has to confirm this process again later in an email by clicking on the link sent: This is the double opt-in. 

The double opt-in comes directly from your email tool. As soon as the tick has been set on your checkout page and the data has been sent, your mail tool triggers the double opt-in mail to the customer.

Your newsletter will therefore be sent to your customers from the correct email address and in the correct email design (yours), even though they register with elopage via your checkout page. The customer stays with you, your brand and your newsletter.

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