Marketing tools: parameters

   Overview of this article

Parameters at a glance

• Publisher/Program
• Campaign ID
• Content ID
• UTM codes
• Pricing plan
• Bundles
• Funnel
• Coupon code
• Template for the checkout page

Parameters when linked to the shop page

Publisher / Program

Via the parameter Publisher / Program, you can assign a previously created publisher for the product in question and the corresponding program to your marketing link. In this way, a cookie is placed on the customer's device when the link created is clicked. If the customer then buys a product, your publisher is assigned, which is a prerequisite for him receiving his commission.

Campaign ID

Here you can register the name of your campaign so that you can use the additional information in the link to identify which link your customers used to get to the product's checkout page.

The campaign ID enables you to evaluate your campaigns with the elopage analysis tools. To use tracking via Google Analytics, please use the UTM parameters.

Content ID

With the help of a content ID, you can set up forwarding at elopage. So first you have to create a content ID.

In the marketing tools, you can now also provide additional information (e.g. Publisher / Program parameter). The forwarding works anyway.

UTM codes

Here you can register information on the source, campaign, medium, keyword and content. Not all fields have to be filled out. This parameter is also used to further specify the link and can be used for your tracking with Google Analytics.

Parameters when linked to the product

Parameters when forwarding to the product page

• Publisher / Program
• Campaign ID
• Content ID
• UTM codes

Additional parameters when forwarding to the checkout page

Pricing plan

If you activate the parameter Pricing plan, you can specify which pricing plan is displayed on the checkout page (if you have saved more than one pricing plan). By clicking on the marketing link, your customers will be directed to the checkout page, which only offers the previously selected pricing plan. The pricing plans must have been stored in the product beforehand.

Bundles

Have you added several bundles to a product as an upsell? Then you can use the Bundles parameter and select which combination of core product and bundle is displayed on the checkout page. With the normal link to the checkout page, all bundles that belong to the product would be displayed on the checkout page.

Funnel

Have you added several funnels to a product as an upsell? Now you can use the parameter Funnels to decide which funnel your customers are shown after the purchase of the selected product.

Coupon code

Here you can select which voucher code should be stored in the selected product link. The drop-down menu shows your voucher codes and you can search for both the ID and the name of the voucher code here.

Template for the checkout page

From a drop-down menu, you can choose which checkout page template your customers will be directed to via your marketing link.

How to create a product link, badge, banner or button with parameters is explained in our support article Using marketing tools.