Marketing tools: parameters

   Overview of this article

Overview of the parameters

• Publisher/Program
• Campaign ID
• Content ID
• UTM codes
• Pricing plan
• Bundles
• Funnel
• Coupon code
• Template for the checkout page

Parameters when linked to the shop page

Publisher / Program

Via the Publisher / Program parameter, you can assign a previously created publisher to the product in question and the corresponding program to your marketing link. In this way, a cookie is placed on the customer's device when they click on the link that was created. If the customer then buys a product, your publisher is assigned, which is a prerequisite for him receiving his commission.

Campaign ID

Here you can register your campaign name. This lets you use the additional information in the link to identify which link your customers used to get to the product's checkout page.

The campaign ID enables you to evaluate your campaigns with the elopage analysis tools. To use tracking via Google Analytics, please use the UTM parameters.

Content ID

With the help of a content ID, you can set up forwarding at elopage. First you have to create a content ID.

In the marketing tools, you can now also provide additional information (e.g. Publisher / Program parameter). 

UTM codes

Here you can register information regarding the source, campaign, medium, keyword and content. Not all fields have to be filled out. This parameter is also used to further specify the link and can you can use this to track with Google Analytics.

Parameters when linked to the product

Parameters when forwarding to the product page

• Publisher / Program
• Campaign ID
• Content ID
• UTM codes

Additional parameters when forwarding to the checkout page

Pricing plan

If you activate the pricing plan parameter, you can specify which pricing plan is displayed at the checkout page (if you have saved more than one pricing plan). By clicking on the marketing link, your customers will be directed to the checkout page, which only offers the previously selected pricing plan. The pricing plans must have been stored in the product beforehand.

Bundles

Have you added several bundles to a product as an upsell? Then you can use the Bundles parameter and select which combination of core product and bundle is displayed at the checkout page. With the normal link to the checkout page, all bundles that belong to the product would be displayed at the checkout page. 

Funnel

Have you added several funnels to a product as an upsell? You can use the Funnels parameter to decide which funnel your customers are shown after they purchase the selected product.

Coupon code

Here you can select which voucher code should be stored in the selected product link. The drop-down menu shows your voucher codes and here you can search for both the ID and the name of the voucher code.

Template for the checkout page

From a drop-down menu, you can choose which checkout page template your customers will be directed to via your marketing link.

How to create a product link, badge, banner or button with parameters is explained in the following support article: Using marketing tools.