Please note that we have changed the menu structure.To simplify navigation, your elopage account is now structured slightly differently. But the functions remain the same. We will adjust the help section and renew the screenshots. If you have any questions, our support will be happy to help.
Achtung, neue Menüstruktur! Um die Navigation zu vereinfachen, ist dein elopage-Account jetzt etwas anders strukturiert. Die Funktionen bleiben aber die gleichen. Wir werden den Hilfebereich anpassen und die Screenshots erneuern. Bei Fragen hilft unser Support gerne weiter.
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Parameter for marketing tools

  • Updated
Setting specific parameters for the marketing tools you have created will maximize your sales. We will explain the functions of the individual parameters in this article.

Overview of the parameters

Parameters when linked to the shop page

Publisher / Program

Via the "Publisher / Program" parameter, you can assign a previously created publisher to the product in question and the corresponding program to your marketing link. In this way, a cookie is placed on the customer's device when they click on the link that was created. If the customer then buys a product, your publisher is assigned, which is a prerequisite for him receiving his commission.


Campaign ID

Here you can register your campaign name. This lets you use the additional information in the link to identify which link your customers used to get to the product's checkout page.

The campaign ID enables you to evaluate your campaigns with the elopage analysis tools. To use tracking via Google Analytics, please use the UTM parameters.


Content ID

With the help of a content ID, you can set up forwarding at elopage. First you have to create a content ID.

In the marketing tools, you can now also provide additional information (e.g. Publisher / Program parameter). 


UTM codes

Here you can register information regarding the source, campaign, medium, keyword and content. Not all fields have to be filled out. This parameter is also used to further specify the link and can you can use this to track with Google Analytics.


Parameters when linked to the product

Parameters when forwarding to the product page

  • Publisher / Program
  • Campaign ID
  • Content ID
  • UTM codes

Additional parameters when forwarding to the checkout page

Pricing plan

If you activate the "pricing plan" parameter, you can specify which pricing plan is displayed at the checkout page (if you have saved more than one pricing plan). By clicking on the marketing link, your customers will be directed to the checkout page, which only offers the previously selected pricing plan. The pricing plans must have been stored in the product beforehand.


-> show special tickets / dates (producttype online-ticket)

If you have selected a product of the type Online Ticket and several tickets, you can also create a link... via which not all but only certain tickets / data are displayed on the payment page. 



This feature is applicable for the following deeplink types: 

  • Text link

  • Plain link

  • Button

  • Banner

  • Badge

  • Embedded payment pages

  • Select the ticket as well as a date. You can choose to select specific dates or all of them. 

marketing_tools_-_select_event.pngOnce the ticket and dates are selected, you can the associated pricing plans as well as select a default pricing plan.


The default pricing plan will be preselected as the preferred payment plan on the checkout page


If you would like to add more than one ticket to be displayed on the checkout page, click at "add more".


Order Bump

Have you added several order bumps to a product as an upsell? Then you can use the order bumps parameter and select which combination of core product and order bump is displayed at the checkout page. With the normal link to the checkout page, all bundles that belong to the product would be displayed at the checkout page. 



Have you added several funnels to a product as an upsell? You can use the "funnels" parameter to decide which funnel your customers are shown after they purchase the selected product.


Coupon code

Here you can select which voucher code should be stored in the selected product link. The drop down menu shows your voucher codes and here you can search for both the ID and the name of the voucher code.


Template for the checkout page

From a drop down menu, you can choose which checkout page template your customers will be directed to via your marketing link.


How to create a product link, badge, banner or button with parameters is explained in the following support article: Using marketing tools.

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