Please note that we have changed the menu structure.To simplify navigation, your elopage account is now structured slightly differently. But the functions remain the same. We will adjust the help section and renew the screenshots. If you have any questions, our support will be happy to help.
Achtung, neue Menüstruktur! Um die Navigation zu vereinfachen, ist dein elopage-Account jetzt etwas anders strukturiert. Die Funktionen bleiben aber die gleichen. Wir werden den Hilfebereich anpassen und die Screenshots erneuern. Bei Fragen hilft unser Support gerne weiter.
This is a machine-translated article. We’re constantly working on improving translation quality for an optimized help center experience. We apologize for any inconvenience.

Parameters for marketing tools

  • Updated
Set specific parameters for the marketing tools you have created and thus maximize their sales effect. We explain the function of the individual parameters in this article.

Parameters at a glance

Parameters when linked to the shop page


Via the parameter Publisher / Program, you can assign a previously created publisher for the product in question and the corresponding program to your marketing link. In this way, when clicking on the created link, a cookie is placed on the visitor's device. If they then buy a product, the purchase will be attributed to your publisher.

Campaign ID

Here you can register the name of your campaign so that you can use the additional information in the link to identify which link your customers used to get to the product's checkout page.

The campaign ID enables you to evaluate your campaigns with the elopage analysis tools. To use tracking via Google Analytics, please use the UTM parameters.


Content ID

With the help of a content ID, you can set up forwarding at elopage. So first you have to create a content ID.

In the marketing tools, you can now also provide additional information (e.g. Publisher / Program parameter). The forwarding works anyway.


UTM codes

Here you can register information on the source, campaign, medium, keyword and content. Not all fields have to be filled out. This parameter is also used to further specify the link and can be used for your tracking with Google Analytics.


Parameters when linked to the product

Additional parameters when forwarding to the product page

  • Publisher/Program
  • Campaign ID
  • Content ID
  • UTM codes

Additional parameters when forwarding to the checkout page

Pricing plan

If you activate the parameter Pricing plan, you can specify which pricing plan is displayed on the checkout page (if you have saved more than one pricing plan). By clicking on the marketing link, your customers will be directed to the checkout page, which only offers the previously selected pricing plan. The pricing plans must have been stored in the product beforehand.

Marketing Tools_ _Zahlungsplan.png

-> Show special tickets / date (online ticket product type).

If you have selected a product of the type online ticket and several tickets, you can also create a link. via which not all but only certain tickets / data are displayed on the payment page.


This function is selectable for the following types as soon as you have activated the parameter "Pricing plan."

  • Simple link

  • Text link

  • Button 

  • Banner 

  • Badge

  • Embedded checkout page

There you can select both the ticket and the date. You can select either a specific date or all of them. 

Marketing Tools_ _Ticket_und_Datum_auswa_hlen.png

Once the ticket and dates are selected, you can select the associated pricing plans as well as a default pricing plan. 


If you have several pricing plans for the ticket, you can enter one as default so that it is already preselected when the checkout page is viewed.


If you want to add more than one ticket, click "Add more" below the pricing plan.

Marketing Tools_ _mehrere_Tickets_anzeigen.png

Order bumps

Have you added order bumps to a product as an upsell? Then you can use the parameter order bumps and select which order bump is displayed on the checkout page or whether none of them should be displayed with this link. With the normal link to the checkout page, all order bumps belonging to the product would be displayed on the checkout page.

Marketing Tools_ _Order_Bumps.png


Have you added several funnels to a product as an upsell? Now you can use the parameter Funnels to decide which funnel your customers are shown after the purchase of the selected product.

Marketing Tool_ _Funnel.png

Coupon code

Here you can select which voucher code should be stored in the selected product link. The drop-down menu shows your voucher codes and you can search for both the ID and the name of the voucher code here.

Marketing Tools_ _Gutscheincode.png

Template for the checkout page

Select which checkout page template should be displayed when clicking on the link. This way you can test different templates and, for example, use the campaign and the campaign ID to see which template converts better.

Marketing Tools_ _Bezahlseiten template.png

How to create a product link, badge, banner or button with parameters is explained in our support article Using marketing tools.

Was this article helpful?