With the diagrams in your >>Analyis Dashboard 2.0 you keep a full overview of the important key figures of your online company. In the analysis area under "Traffic" you will find detailed graphics for the following data:

- Traffic
- Conversion rate

**Trafffic**

The traffic diagram shows you how many visits were recorded on your elopage pages. The graphic visualizes the following data sets:

- Total number of visits
- Number of visits to your elopage shop, product and checkout pages
- Development compared to the previous period for visits (colored arrow symbols)
- Number of visits per time interval (e.g. days, months or years)

The legend shows you which color stands for which values. You can adjust the color of the graph by clicking on the "options" symbol (3 dots). More about this in the >>>Analysis Dashboard 2.0

The units for the **number of visits** are on the left vertical axis. You can customize the period of the analysis (by clicking on the time).

**Conversion rate**

The conversion rate is calculated from the number of visitors to your elopage shop and product pages and the number of purchases these visitors make. This value also indicates the percentage of your visitors you converted into customers.

The graphic visualizes the following data sets:

- Total number of visits
- Total number of purchases
- Development compared to the previous period for visits and sales in percent (colored arrow symbols)
- Number of visits and purchases per time interval

You can determine the following parameters here:

- Time period

The units for the **number of purchases** is on the left vertical axis, while the units for the **number of visitors** is on the right.

The legend shows you which color stands for which values. You can adjust the color of the graph by clicking on the options symbol (3 dots). More about this in the >>>Analysis Dashboard 2.0