Please note that we have changed the menu structure.To simplify navigation, your elopage account is now structured slightly differently. But the functions remain the same. We will adjust the help section and renew the screenshots. If you have any questions, our support will be happy to help.
Achtung, neue Menüstruktur! Um die Navigation zu vereinfachen, ist dein elopage-Account jetzt etwas anders strukturiert. Die Funktionen bleiben aber die gleichen. Wir werden den Hilfebereich anpassen und die Screenshots erneuern. Bei Fragen hilft unser Support gerne weiter.
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Use case: Selling a renewal for a temporary online course

Monika
Monika
  • Updated

UseCase_Infografik_Zugangsdauer_verla_ngern.png

Your course

  • You offer an online course with a limited access period, e.g. 3 months.
  • After the time has elapsed, your customer will no longer have access to the course.

Your customer

  • However, customers now want to have access for a little longer because there was not enough time to use all the content.
  • The course should not be bought again, e.g. otherwise the course progress and the comments will be gone. So you want to supplement the existing course.

use_case_example.png Ingredients 

  • Existing online course with limited access period and without drop-out of the pages (see Notes below)
  • Digital product for the sale of the renewal

step_guide.png Step-by-step instructions

schritt.png Step 1: Create a digital product to sell the renewal

First of all, you need a product through which your customer can buy the extension, preferably at different prices for different extensions.

  • Create a digital product called "Course access extension" (or add the course name if you have several such courses)
  • Create different pricing plans with different prices and use your own name for the pricing plans, e.g. "One week extension," "two week extension" and "one month extension."
  • Provide the appropriate payment methods for each pricing plan. With some payment methods, you will not receive the payment immediately with the order, so the text of your purchase confirmation email will only go out later when the payment is there (such as purchase on account, SEPA and PayPal without setting instant access).

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  • Go to the "Delivery" step and use the custom purchase confirmation email. Write a nice text there, which congratulates the customers on the extension and informs them of the period the course will be extended after the purchase.

    UseCase_Kurs Verla_ngerung_ _Kaufbesta_tigungsmail.png

  • If necessary, also adjust the thank you page for the renewal product so that your customer can see how to proceed immediately after the purchase. 

    In the example, we have added corresponding text to the standard thank you page. If you use the "Customization" app or your own thank you page, edit it accordingly.

    UseCase_Verla_ngerung_der_Kursdauer_ _Danke page.png
  • If you do not want the renewal product to appear on the shop page, set it to "Private" in the "More" tab. This makes sense, since a purchase without having the price itself makes little sense. Thus, the renewal can then only be called up via the link that you deposit on your pages or send by email.

    mceclip2.png

schritt.png Step 2: Advertise the possibility of renewal in the course

Now your customers just have to know about this possibility. Here are a few ideas on how you can implement this in the product or in the course itself.

  • In your course, enter a page "Extend course duration" as the last page on which you describe this possibility.
  • Select the block "Popular products" in the pagebuilder and provide the digital product under "Included products" and set it under "Action button" so that the checkout page is called up when you click.

    UseCase_Verla_ngerung_der_Kursdauer_ _beliebte_Produkte.png

    UseCase_Verla_ngerung_der_Kursdauer_ _Werbung_im_Kurs.png

  • It is best to set the drip-in of the page so that the page can be accessed from the beginning and has no drop-out, so that your customers can immediately see that they can also extend the course access.

  • You may also send an email to your user at the end of the course to point out this possibility (separate email or part of the event mail on a course page if the pages each have a drip-in).

Also consider including this notice on other pages, such as your landing page for the course, but don't overdo it. Put yourself in the shoes of your customers: Where exactly do you look for when the question arises?

Maybe you also have an FAQ section in your course and leave a corresponding page there. 

Great! Now your customers can buy the desired renewal and receive the purchase confirmation email you have prepared with information on how to proceed.

UseCase_Verla_ngerung_der_Kursdauer_ _Bezahlseite_mit_Zahlungspla_nen.png

 

schritt.png Step 3: Extend the course duration for your customers

  • Under "Customers" and "Orders," see who purchased the renewal and what pricing plan was used to make it so you know how long to renew.
  • Go to "Customers" and "Course Accesses" and then to the "Accesses" tab.
  • Search for this order.
  • Call up the function "Change course duration" on the right and extend the course duration.

After the extension, your customer will receive a system email from us that the access has been activated again and they can continue to use the course until the end of the term.
Your customer and you can then view the new end of access under "Orders" and "Course Accesses."

note.pngPlease note

Note for Memberships

If you offer a membership that includes temporary courses, you can also use this guide to sell an extension for those courses. Then you extend several courses at the end, as the membership itself has no duration. And the part with the application of the extension in the course may change if you do the advertising directly in the membership theme.

Notes on courses with subscription and installment payments

If you have sold the temporary course as a limited subscription or installment payment and the installments have not yet been paid, the course access will be blocked despite the deposited extension if a rate for the course is not received in time, because timely payment is the criterion for customers to have access. If the access is active, the access duration then controls how long your customer has access to the course itself.

Note on courses with drip-in / drop-out

If your course has pages that are unlocked step by step or where you end access to pages after a certain time, the extension of the access duration has no effect on access to the pages. The renewal only changes the duration of access to the entire course.

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