- You offer an online course with a limited access period, e.g. 3 months.
- After the time has elapsed, your customer will no longer have access to the course.
- However, customers now want to have access for a little longer because there was not enough time to use all the content.
- The course should not be bought again, e.g. otherwise the course progress and the comments will be gone. So you want to supplement the existing course.
- Existing online course with limited access period and without drop-out of the pages (see Notes below)
- Digital product for the sale of the renewal
Step 1: Create a digital product to sell the renewal
First of all, you need a product through which your customer can buy the extension, preferably at different prices for different extensions.
- Create a digital product called "Course access extension" (or add the course name if you have several such courses)
- Create different pricing plans with different prices and use your own name for the pricing plans, e.g. "One week extension," "two week extension" and "one month extension."
- Provide the appropriate payment methods for each pricing plan. With some payment methods, you will not receive the payment immediately with the order, so the text of your purchase confirmation email will only go out later when the payment is there (such as purchase on account, SEPA and PayPal without setting instant access).
- Go to the "Delivery" step and use the custom purchase confirmation email. Write a nice text there, which congratulates the customers on the extension and informs them of the period the course will be extended after the purchase.
- If necessary, also adjust the thank you page for the renewal product so that your customer can see how to proceed immediately after the purchase.
In the example, we have added corresponding text to the standard thank you page. If you use the "Customization" app or your own thank you page, edit it accordingly.
- If you do not want the renewal product to appear on the shop page, set it to "Private" in the "More" tab. This makes sense, since a purchase without having the price itself makes little sense. Thus, the renewal can then only be called up via the link that you deposit on your pages or send by email.
Step 2: Advertise the possibility of renewal in the course
Now your customers just have to know about this possibility. Here are a few ideas on how you can implement this in the product or in the course itself.
- In your course, enter a page "Extend course duration" as the last page on which you describe this possibility.
- Select the block "Popular products" in the pagebuilder and provide the digital product under "Included products" and set it under "Action button" so that the checkout page is called up when you click.
It is best to set the drip-in of the page so that the page can be accessed from the beginning and has no drop-out, so that your customers can immediately see that they can also extend the course access.
- You may also send an email to your user at the end of the course to point out this possibility (separate email or part of the event mail on a course page if the pages each have a drip-in).
Also consider including this notice on other pages, such as your landing page for the course, but don't overdo it. Put yourself in the shoes of your customers: Where exactly do you look for when the question arises?
Maybe you also have an FAQ section in your course and leave a corresponding page there.
Step 3: Extend the course duration for your customers
- Under "Customers" and "Orders," see who purchased the renewal and what pricing plan was used to make it so you know how long to renew.
- Go to "Customers" and "Course Accesses" and then to the "Accesses" tab.
- Search for this order.
- Call up the function "Change course duration" on the right and extend the course duration.
After the extension, your customer will receive a system email from us that the access has been activated again and they can continue to use the course until the end of the term.
Your customer and you can then view the new end of access under "Orders" and "Course Accesses."
Note for Memberships
If you offer a membership that includes temporary courses, you can also use this guide to sell an extension for those courses. Then you extend several courses at the end, as the membership itself has no duration. And the part with the application of the extension in the course may change if you do the advertising directly in the membership theme.
Notes on courses with subscription and installment payments
If you have sold the temporary course as a limited subscription or installment payment and the installments have not yet been paid, the course access will be blocked despite the deposited extension if a rate for the course is not received in time, because timely payment is the criterion for customers to have access. If the access is active, the access duration then controls how long your customer has access to the course itself.
Note on courses with drip-in / drop-out
If your course has pages that are unlocked step by step or where you end access to pages after a certain time, the extension of the access duration has no effect on access to the pages. The renewal only changes the duration of access to the entire course.
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