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Use case: Scarcity with conversion tools (popup, counter, countdown...)

Monika
Monika
  • Updated

Shortage is a popular method in marketing for more sales and faster customer decisions. 

If you have created a limited pricing plan, e.g. with an early bird price that is only valid until a certain period of time or closes the registration for the product at a certain time, you can also create a countdown timer on the checkout page.

OR

Show your customers different elements on your shop page or landing page and let them know what the occupancy level of your event or course is or how much time is left for registration or how long until the next webinar starts.

 

use_case_example.pngIngredients 

  • Temporary pricing plan for which you display a countdown timer on the checkout page
  • App customization and shop theme with main page and own landing pages (no product page) OR

Option 1: Countdown timer on the checkout page

Use cases:

  • Your course has a specific start date and registrations are only possible up to a certain time.
  • You have an early bird price for your product that expires at a certain time.

Then you can create a pricing plan that is limited in time and display the countdown timer on the checkout page, which counts down the time until the pricing plan expires.

Thus, your customers can see the time until when they can book the product or they can book it at this price and not miss the entry / price.

Checkout_counter.png

The implementation is very simple by activating the countdown in the pricing plan, where "price for a certain period of time" is activated.

You can set the colors for the timer in the checkout page theme.

Here are our detailed instructions for this > Providing a price for a certain period of time.

 

Option 2: Use the conversion tools for your landing page

  • Go to your shop theme
  • Go to the main page or one of the landing pages you've already created
  • Select the Conversion Tools block and configure them accordingly.

Please note: The block is not available on the product page, not in the membership theme and not in the course itself.

Counter

With the counter, you can create a counter on your landing page for a product that counts up or down from now on. You define the units (seconds, minutes, days, weeks...) yourself, as well as the starting unit.

For example, you can display:

  • How long it is until a certain event (next webinar / event / start of the online course) 

Counter.png

  • Also automatically count up in % how your course is booked or how much % something has risen since xx (depending on the topic of the course) or how long your EarlyBird price is still valid.

Be creative.

Einstellungen_Counter.png

Countdown timer

If you have an event that takes place on a certain date, you can also display the remaining duration on your landing page for a product with the countdown timer, e.g. the time until the:

  • Deadline
  • Start of an event / webinar
  • Availability of the EarlyBird price.

You can find the countdown timer in the "Counter" type in the Conversion Tools block in the pagebuilder. You can use it on all pages in the shop except on the product page, i.e. on the main pages and your landing pages.

Countdown_Anmeldeschluss.png

 

Pop-up

A pop-up is a block that appears on the page after the time you select that the visitor spends on the page. 
When the visitor scrolls, the pop-up remains at the top. The pop-up can be closed by clicking on the X on the right.

PopUp-Warteliste.gif

You can configure this accordingly with text, image, CTA button. With the CTA button, you can provide which page the visitor is taken to when he clicks on it.

Here is an example of a waiting list entry for your new fasting course.

Popup_Warteliste.png

 

Progress bar

With the progress bar you can display a bar with % e.g. course occupancy, available places, waiting list level, customer satisfaction...
However, the value is not dynamic and has nothing to do with the number of bookings of a product. So you should change the value from time to time.

You have various options for configuration.

 

Fortschrittsbalken_-_Warteliste.png

Conversion Tools Guide

You'll find the instructions for the conversion tools >> Conversion tools for your shop page here.

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